Besides being one of the most popular social networks, TikTok is also a platform to turn your audiovisual creativity into income. Therefore, we have created this content on how to start making money on TikTok so that you can monetise your ideas on the global community of short videos par excellence.
Main ways to monetise with TikTok
While TikTok offers several options for earning money, they depend on the monetisation programme you want to activate. Here we explain the main ways to monetise.
TikTok Creator Marketplace
TikTok Creator Marketplace is a platform that connects brands with content creators. Here you can collaborate with companies trying to promote their products or services through influencers like you.
To participate, you need to meet certain requirements, such as having an account in good standing or having a minimum number of followers.
Creator Rewards Program
The Creator Rewards program (formerly TikTok Creativity Program) rewards creators for reaching specific goals within the platform, such as getting a certain number of views on your videos or interactions. It's a fun way to generate revenue while creating engaging content.
The goal is to encourage original, good quality videos that are not annoying, advertising or inciting clickbait.
If you're wondering when you start getting paid on TikTok with this program, the answer depends on your views.
TikTok LIVE
TikTok LIVE allows you to live stream and receive virtual gifts from your followers, which you can convert into real money or rewards. This is one of the most common ways to earn money on TikTok without being famous.
Viewers interact with you in real time, with the ability to support your content, subscribe to your community or participate in live chat. This option is ideal if you have an active community and enjoy interacting in streaming.
In this link you will find in detail the main strategies to earn money on TikTok Live.
TikTok Bonus
TikTok also offers temporary bonus programmes, such as rewards for inviting friends to join the platform or completing specific challenges.
These bonuses represent a hassle-free way to earn money on this social network. All you have to do is send a link with a code to your contacts to get them to sign up to the platform.
TikTok Series
This is one of the platform's latest features and allows you to publish a collection of several paid episodes (i.e. access to premium content). Your audience must purchase the content to unlock access.
Series can be up to 80 videos with a length of 30 seconds to 20 minutes.
What are TikTok's requirements?
In order to activate the monetisation tools we have seen above, it is important that you meet some requirements on TikTok.
Broadly speaking, they are as follows:
- You must be at least 18 years old.
- Have a TikTok account in good standing, with no history of repeated violations and no history of fraudulent activity.
- Residing in a country where monetisation programmes are enabled.
- Have a minimum of 10,000 followers (in most cases).
- Generate a certain number of views in the last 30 days (e.g. 1,000 to access the TikTok Creator Marketplace).
- Publish original content and comply with community policies.
Other ways for content creators to earn money
If the TikTok monetisation tools we have discussed are not enough for you, there are other strategies to earn money from your content. Here are a few of them, including the formula for making money in the midst of 2025 by watching TikTok videos.
Through sponsorships
Brands are always looking for influencers to promote their products. If you have a defined niche and a loyal audience, you can negotiate sponsorship deals directly with companies.
If you want to get sponsors, you need to have a good number of followers, create interesting content (that generates engagement) and show authenticity and professionalism.
Selling your own products
Another way to earn income with TikTok is to create videos in which you promote your own products or services. You can even create a business account on the social network.
Whether you sell clothing, accessories or digital content, this platform is a perfect showcase to reach potential customers. However, you also need to have a sales platform (such as an online shop) and coordinate actions within an overall digital marketing strategy.
To get the most out of this strategy, it is recommended that you create a business account, i.e. a TikTok account for businesses.
Using affiliate marketing
Affiliate marketing consists of promoting third-party products in exchange for a commission for each sale made through your link. It's an easy way to start making money on social media, even with a small following.
If you work in a specific niche and you are only in the affiliate programme of a single brand, you also have the possibility to incorporate the affiliate link in your profile.
Receive coins and gifts from your followers
Your followers can send you virtual coins and gifts during live broadcasts. This is a kind of ‘tip’ that users give to support the channel, so that the creator can continue to generate videos (at least make the effort profitable).
These coins can be exchanged for real money. In this way, it is another way to start generating income.
How much can I earn with TikTok?
The earnings you can make with TikTok depend on several factors, such as the number of followers, the views of your videos and the collaborations you make.
Although it is risky to give exact numbers, in very general terms and on average, you can earn:
- TikTok is estimated to pay between 2 and 3 cents per 1,000 views.
- Influencers with less than 100,000 followers can earn between €100 and €1,000 for a sponsorship.
- Creators with more than one million followers can earn around €10,000 per post.
- On TikTok LIVE, income depends on the coins and gifts received from your followers.
- On TikTok Series, you set the price for access to exclusive content.
How do I get paid?
In order to receive payments from TikTok, you need to activate the tools seen above. You can follow these steps:
Set up your TikTok Pro or Creator account: this will give you access to detailed statistics and monetisation tools.
Sign up for monetisation options: if you are in the Creator Marketplace or any monetisation programme, link your bank or PayPal account to receive your income.
Be compliant: Be sure to maintain consistent activity and comply with TikTok's policies to avoid losing your access to monetisation programmes.
The earnings you can make with TikTok depend on several factors, such as the number of followers, the views of your videos and the collaborations you make.
Although it is risky to give exact numbers, in very general terms and on average, you can earn:
- TikTok is estimated to pay between 2 and 3 cents per 1,000 views.
- Influencers with less than 100,000 followers can earn between €100 and €1,000 for a sponsorship.
- Creators with more than one million followers can earn around €10,000 per post.
- On TikTok LIVE, income depends on the coins and gifts received from your followers.
- On TikTok Series, you set the price for access to exclusive content.
How do I get paid?
In order to receive payments from TikTok, you need to activate the tools seen above. You can follow these steps:
Set up your TikTok Pro or Creator account: this will give you access to detailed statistics and monetisation tools.
Sign up for monetisation options: if you are in the Creator Marketplace or any monetisation programme, link your bank or PayPal account to receive your income.
Be compliant: Be sure to maintain consistent activity and comply with TikTok's policies to avoid losing your access to monetisation programmes.