1. YouTube Advertising (Google AdSense)
Once you meet the requirements of the YouTube Partner Program, you can activate monetisation on your videos. YouTube will insert ads (pre-roll, mid-roll or banners) and pay you based on the number of views and interactions.
Tip:
Optimise your videos with attractive titles, detailed descriptions and relevant tags to increase views and, consequently, your revenue.
2. Affiliate Marketing
Affiliate marketing consists of promoting third-party products or services in exchange for a commission for every sale or action that is made through your links.
3. Sponsorships and Brand Partnerships
Brands look for channels that share their audience to promote their products or services. You can negotiate deals where you get paid to mention or review a brand during your videos.
4. Product Sales and Merchandising
What can you sell?
From T-shirts and caps to accessories and digital products, merchandising allows you to capitalise on your personal brand.
5. YouTube Premium revenue
How does it work?
YouTube Premium subscribers pay a monthly fee to enjoy ad-free content. A portion of that revenue is distributed to content creators based on viewing time.
Tip:
Create high-quality content that keeps viewers engaged for long periods of time to increase your share of this revenue stream.
6. Super Chat and Super Stickers
What are they?
During live broadcasts, viewers can pay to have their messages or stickers featured in the chat. This is a direct way to receive financial support while interacting with your community.
Tip:
Encourage participation in your lives and create special events to encourage interaction and therefore the use of Super Chat.
7. Channel Memberships
What is Channel Memberships?
Offer your followers the possibility to subscribe to monthly memberships in exchange for exclusive benefits such as extra content, personalised emojis and access to private chats.
Tip:
Clearly define the benefits and make sure you offer exclusive content that really values your members' investment.
8. Crowdfunding and Support Platforms
How to implement it?
Use platforms such as Patreon, Ko-fi or even YouTube's live donation system to receive financial support from your followers in exchange for exclusive content or personalised rewards.
Tip:
Communicate transparently about your goals and plans, and always thank your community for their support to foster a close and trusting relationship.
9. Selling Courses and Educational Content
What can you offer?
If you have specialised knowledge in an area, you can create courses, tutorials or webinars and sell them to your audience.
Tip:
Use your channel to demonstrate your expertise and direct your followers to a course platform or your website, where they can purchase more in-depth educational material.
10. Content Licensing
How to make money with this?
If you produce original, high-quality content (such as viral videos, documentaries or archive material), you can license it to other media, companies or platforms.
Tip:
Protect your content with copyright and explore licensing agreements that allow you to get paid every time your material is used.